Let’s face it. People are lazy. Video is so easy to digest because it doesn’t even require–GASP–reading words! Because video eliminates the need to take too much action, it gets a lot of traction. And that traction equals exposure and exposure increases the chance of converting sales.
Similarly, because so many people enjoy watching video, it’s a popular sharing medium. Most social networks have their own video platforms for easy viewing, so videos are easier than ever to retweet, re-post or plop into a message box.
What Is The Process For Creating A Commercial Video Production?
Like any video production, you’ll follow a linear flow from Pre-Production, to Production, and through to Post-Production. For commercials, extra time and attention should be spent in the initial planning phase:
Define your target audience, key messaging, and tone.
Select a storytelling style that best suits your defined goals.
Detailed storyboards are critical.
Identify and secure the ideal filming location(s).
Attain any filming permits, if necessary.
If driven by talent performance, a rehearsal day is preferred in advance of the shoot.
Film your commercial.
Edit, add graphics/animation, sound mix and finish.
Taking added time and care during Pre-Production is the surest way to ensure a successful outcome while avoiding wasted effort and unnecessary expense.